Seinfeld, Peterman and Real-Life Partnership

This week, we look at the staying power of Catalogues.

They’ve been around since the mid 1800s, and they helped build the country.

We’ll talk about how catalogues let retailers reach people in far-flung towns and villages.

How catalogues finally allowed rural folks to have access to the same goods as city dwellers.

And how Seinfeld’s J. Peterman became an owner of the actual J. Peterman catalogue.

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