Introduction

The Boutique with Collective 54 is a podcast for founders and leaders, a Boutique Professional Services firms. Today we're going to talk about a topic that's not often discussed when we discuss pro-serve firms. That's a topic of innovation. What I hope to accomplish today is to prove that innovating a service can have just as much impact on the success of a pro- serve firm as innovating a product company. We're very fortunate today to have a role model with us. Craig Dreyling will be sharing part of his journey with us today.