BBC podcast ads: Bauer Media deal

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• Podcast hosting company Podbean has abruptly pulled its dynamic ad insertion tool across the whole of Europe. No notice was given; the affected countries imply that there is a concern with GDPR compliance. The company launched PodAds in 2019. “We rely on dynamic insertion,” one customer told us, “and without prior warning, this has a huge impact on us”. The company told Podnews that the decision was "based on a combination of evolving global privacy regulations and a shift in our internal product focus."
  • Podbean is also removing its Livestream product as of June. The livestream service has more than 65,000 shows, according to the company’s website. The company tells us it is being sunset as it "reallocates resources toward AI features".
• How much of your podcast do people listen to? Bumper analysed more than 100,000 episodes to discover that the average (on Apple and Spotify) is 76%. (But, for shows under half an hour, it’s 85%).
• And - how many people listen to podcasts every month in the US? You’ll be the first to know if you watch the webinar of The Infinite Dial 2026 this Thursday (2pm ET). It’s free; the data will be presented by VP of Edison Research at SSRS, Megan Lazovick, and Podnews’s Editor, James Cridland. You can register here.

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