Navigating the Creator Economy: From Web2 to Web3

This chapter explores the evolving creator economy, contrasting payout structures in traditional Web2 platforms with emerging Web3 models focused on decentralization and NFTs. It discusses the historical landscape of decentralized social networking and the challenges faced by earlier protocols like RSS, while advocating for community ownership and user interaction through technologies like Ethereum. Ultimately, it calls for a shift towards more equitable economic models that empower creators and reclaim control over their content.