Small Booths vs Big Booths Strategy

All links and images can be found on CISO Series.

Check out this post for the discussion that is the basis of our conversation on this week's episode, co-hosted by David Spark, the producer of CISO Series, and Steve Zalewski. Joining them is Adam Palmer, CISO, First Hawaiian Bank. Be sure to check out David's book, Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.

In this episode:

• Lead with insight, not persuasion
• Recognize the opportunity when it arrives
• Strategy over features
• Keep it efficient

A huge thanks to our sponsor, Endor Labs

Discover how AI coding agents are reshaping software supply chain risk in the State of Dependency Management. Original research from Endor Labs shows 49% of dependency versions have known vulnerabilities (and that 34% don't actually exist). Get the report to see how "shadow AI" is reshaping attack surfaces. Learn more at endorlabs.com.