Why study voters' psychology

Our first experiences of voting can colour our participation in democracy for life, according to political science Professor Michael Bruter.

The director of the Electoral Psychology Observatory at the London School of Economics reveals other surprising findings about voter behaviour, and explains why societies appear to be more polarised than ever, and what can be done to counter that. Links:

Electoral Psychology Observatory: https://www.epob.org/

Inside the Mind of a Voter: A New Approach to Electoral Psychology: https://press.princeton.edu/books/hardcover/9780691182896/inside-the-mind-of-a-voter?srsltid=AfmBOoo60jUoUh0bFaPirureoGz9Tggfs7brKTYzlg28Nwol7YUpiNcq

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