RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
GTM Live
00:00
SaaS and B2B Sales Cycles Are Longer Than They Should Be
A lot of your perspective customers are using a spreadsheet right now to do what you do. You have to go out and figure out how to teach them about the problems with your, that your solution solves before they ever consider buying. Sales cycles are way longer than they should be. Win rates are way lower than they need to be. Pipeline velocity is not moving very fast. And so it creates a whole different way of how you scale your revenue organization.
Play episode from 19:42
Transcript
