S04 E08: Beating budget cuts and quick wins for pharma marketers
EMJ GOLD: Pharma news, views and analysis
00:00
The Advantages of Farmer Companies Producing Modular Content
I think lots of farmer companies are definitely on this track now, right? And in my sort of time at GSK in the wild, it's in Beringa, we've seen that evolution has won. It is a sort of holy grail since I don't know what 2008, where are we now? And 2023. So it's just making sure that you have the content foot for purpose in the right place in the right channel at the right time.
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