The Importance of Information Architecture in the Digital World

IA is a way for middle managers to work with CEOs and CIOs on big projects. A recent project involved reorganizing the menu at a large fast food restaurant chain. The result was a 4% increase of sales in the stores that implemented it just in the first year alone. "The information architecture work that I do isn't just applied in the digital world, it's actually quite applicable in things like print design," says Andrew Kuchins.