
7 - Paid Social vs. SEO | Demand Gen Live S1 x07
GTM Live
00:00
How to Get the Most Out of Your Webinars
Chris: Try your best to set the expectations up front. The second thing I'd offer is working with smaller companies usually helps. We work right now for that matter, but I see it on a lot of SaaS company websites. It used to be webinar to SDR cadence. Now it's webinar to maybe opt into my monthly newsletter or biweekly newsletter and then just hit them with value. And then eventually they buy.
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