Evergreen pricing sweet spot and testing

Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time.

I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared with me? It completely changed how I think about evergreen funnels.

Most people are still running evergreen funnels the way we did in 2020. But the way people consume content has changed. The way the algorithm works has changed. The way cold audiences need to be sold to has changed. Anna rebuilt her entire approach from the ground up, and now she's going to walk you through exactly how she did it and what's working today.

In this episode, we talk about why giving people instant access to your webinar is killing your conversions, why shorter funnels are outperforming longer ones, the exact price range that works for evergreen, and why you will never get consistent sales without paid ads. She also shares her full tech stack and how she runs everything with zero full-time employees.

If you're tired of the live launch rollercoaster and you've been wondering if there's another way, this is the episode for you.

RESOURCES MENTIONED IN THIS EPISODE:

You’ve built something real. A six-figure business, an audience, and offers that work. But revenue still feels harder to predict than it should. The Revenue Consistency Formula is a free live training for established female founders who have built momentum but are tired of inconsistent results. In this training, I’ll break down what’s quietly out of sync, and how alignment turns scattered effort into more predictable revenue. If you’re ready for predictable revenue, you can save your seat here.

More from Anna Konchar

Anna Konchar on Instagram

EverWebinar

Deadline Funnel

Flowdesk

Kajabi

Spiffy

ChatGPT

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ You Have to Build Your Funnel for Cold Audiences — The number one mistake Anna sees is people repurposing live launch assets and dropping them into an evergreen funnel. Live launches sell to warm audiences. Cold audiences need a completely different conversation. 

2️⃣ If You Want Consistent Sales, You Need Consistent Traffic — Evergreen funnels only work if new people are coming in every single day. You can start by promoting to your email list and social following, but you will eventually burn out that audience. Paid ads are the most passive and consistent way to drive traffic. Without them, you will never get the predictable income you're looking for.

3️⃣ The Sweet Spot for Evergreen Pricing — Below $500, you don't have enough margin to run profitable ads. Above $2000, it's hard to convert someone who's never heard of you before. Start somewhere in that range, track your cost per sale, and adjust your pricing based on what the numbers tell you.MORE FROM ME

Follow me on Instagram @amyporterfield

SUBSCRIBE & REVIEW

If you loved this episode, please take a moment to subscribe and leave a review on Apple Podcasts! Your support helps us reach more entrepreneurs who need these insights. 🎙 Thanks for tuning in to The Amy Porterfield Show! See you next week!