ABA's Financial Gamble and Markets

One of the most compelling stories in American professional sports is the rise of the American Basketball Association or the ABA.

Founded in 1967, the ABA emerged as a rival to the NBA, which had become predictable and stale. The ABA emerged as a flamboyant contrast. 

Fans packed tiny gyms to watch the ABA shatter NBA norms, showcasing epic afros, brilliant dunks, a three-point shot, and an iconic red, white, and blue ball.

Learn more about the American Basketball Association on this episode of Everything Everywhere Daily.

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