Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing cover image

Simplifying the Fan Journey with Technology - Bianca Gonzalez-Schulte, NASCAR

Sports Geek - A look into the world of Sports Marketing, Sports Business and Digital Marketing

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Experimenting with LLMs and chatbots

Bianca shares projects using chatbots, LLM partners, QR-driven trials, and offline app caching strategies.

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