
134.2 - The Story of Starbucks Coffee
American English Podcast
00:00
The Coffee Bar Business of Howard Schulz
The founders of Starbucks didn't want to sell brewed coffee. They just wanted to sell bagged beans. Howard Schulz was a businessman through and through. He knew how to convince even the most skeptical people of a good idea. The result? It made exponentially more money than any of the whole bean coffee or tea sold.
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