AI, Authenticity, and the Future of Podcasting with Chris Hill
Screaming in the Cloud
Outro
Corey and Chris wrap up with thanks, final jokes, and show sign-off instructions for reviews and feedback.
This week on Screaming in the Cloud, Corey sits down with Chris Hill, CEO of Humble Pod, to talk about the messy, nuanced reality of AI in media. From secretly cloning Corey’s voice for an ad using ElevenLabs (and almost getting away with it) to the growing tension between polished production and authentic content, they unpack what AI can actually do versus what it claims to do.
They explore the shifting economics of podcasting, the rise of video-first formats, Netflix’s entrance into the space, and why “good enough” production often beats expensive studio perfection. It’s a candid conversation about trust, automation, creative integrity, and why sometimes the most dangerous AI use case is the one no one notices.
Show Highlights:
(00:00) The AI Voice Clone Ad Nobody Noticed
(00:44) 700 Episodes In: Catching Up with Humble Pod’s Chris Hill
(01:16) New Studio, New Vibes: Building a Podcast Space in Tennessee
(01:51) AI in Podcasting Workflows: Riverside, Editing Promises & Human Judgment
(07:50) Authenticity vs Production Value + Duckbill Hiring & Product Shift
(14:05) Renewals, churn, and why point solutions fail
(14:15) The Doc Tools saga: building the wrong thing (and Disney lawyers)
(15:15) Bahamas studio build: consulting where quality really matters
(16:34) Gear talk & pro tips: teleprompters, cameras, and looking at the lens
(18:50) Podcasting goes video-first: clips, discovery, TikTok, and the wrap-up
About Chris Hill:
Chris Hill is a Knoxville, TN native and founder of Humble Pod, where he helps brands, startups, and thought leaders develop, launch, and grow podcasts across the U.S. and beyond. He works with clients ranging from local Knoxville businesses to entrepreneurs in Silicon Valley and around the world.
Chris is the co-host and producer of Our Humble Beer Podcast and lectures on podcasting and marketing at the University of Tennessee. He earned his undergraduate degree in Marketing & Entrepreneurship from the University of Tennessee at Chattanooga and later received his MBA from King University.
He currently serves as President of the American Marketing Association Knoxville chapter and enjoys supporting the local craft beer community, traveling internationally, and exploring the outdoors.
Links:
Humblepod: https://www.humblepod.com/
Sponsored by:
duckbillhq.com
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