How do you build a construction SaaS to $2M in revenue with just $500K raised and get 95% of growth from SEO?
Hmayak Tigranyan is the founder and CEO of Buildern, a construction management software platform serving around 300 customers and generating roughly $2M in revenue today. The company helps residential and commercial builders manage finances and workflows, and it is doing about $160K in monthly revenue with roughly $40K in monthly profit.
What makes this business interesting is that it scaled in a legacy industry without paid acquisition or outbound. Buildern built an inbound engine around high-intent SEO, stayed profitable, and is only now adding a sales team as ACV moves closer to the range that can support quota-carrying reps.
You'll learn:
- How Buildern found an underserved construction software niche.
- Why Hmayak shut down a $3M dev shop to go all in on SaaS.
- How the company raised just $500K and sold only 10%.
- What $160K in monthly revenue looks like at a $40K profit level.
- Why 95% of revenue came from SEO-driven inbound.
- How Buildern chooses long-tail keywords in construction.
- Why transparent competitor comparison pages rank well.
- How internal SEO execution beat the need for an agency.
- What changed once the company started hiring sales reps.
- How pricing moved from roughly $6K ACV toward $7.5K to $8K.
- What AE quotas and compensation look like at this stage.
- How a profitable vertical SaaS company scales with a global team.
Hmayak came into Buildern after years in SaaS development, travel software, and running a dev shop that peaked at about $3M in annual revenue. He launched Buildern in 2021, spent the first two years without paying customers, then used industry-informed angels and product iteration to find the right shape of the product.
This episode is for founders building in old industries, operators trying to scale efficiently, and investors who care about profitable SaaS growth. It is a useful masterclass in vertical SaaS positioning, SEO-led demand generation, and disciplined capital use.
Watch this episode on YouTube: https://youtu.be/An0n18v4j8E
Connect with Hmayak: https://buildern.com/
Connect with Nathan: https://founderpath.com/
