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253: Uncovering Your Personal Style with Judith Gaton

The Inspiration Place

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The Importance of Perception Self-Congruity

Miriam Schulman: We buy who we want to be. And there's nothing wrong with it. I don't think every marketer out there is out to trick us. It's just good to be aware of, OK, what's affecting my evaluation process in this particular moment? She says art and underwear are great way to illustrate those points.

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