RV 53 - The Wedge Strategy, AI-Enabled Web Search, Converting Events to Sales Opportunities, and More! | Revenue Vitals Live #13
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Introduction
Chris Walker has been talking to a lot of companies that are segmenting their customers better and creating a more focused List of companies to go after right now. When the account list is small and it's narrow the cost of advertising is not very high so you can actually start putting that into specific accounts, which I think is interesting. There needs to be some level of an outbound motion to go out and engage buyers and get means Whether that's events it doesn't have to be hey, can you have 15 minutes with our SDR? But I do think that in outboundMotion to capture and activate demand is critical at that type of Tam or that type of Segment.
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Transcript
