RV 51 - Explaining Dark Funnel, Influencer Marketing, Startup Mindset, and More! | Revenue Vitals Live #12
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How to Create Demand Activities for Software Development Companies
Chris Cali: I have been going through a late stage interview process where the prompt is actually Framed ridiculously unrealistically to see how you would react in that scenario and if you would challenge it. He says there are no good examples of successful demand creation strategies for software development companies, so they're not going to change the kpi. So like management has to get it change the metrics and then allow the team to execute he adds. "We'll never see the light a day in a company if management doesn't get it"
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