The bulk of the big money advertisers spent in our media goes offshore to big online operators. What’s the future for the ad industry here? Also: mixed messages about when the war will end in Iran, and startling spending in the Chathams that hit the headlines too late.
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In this episode:
1:01 Who’s winning the war that’s fouling up the flow of our fuel? Depends who you hear - and believe - in the media. . .
10:47 Three quarters of the $4 billion spent on ads here last year went online - and the vast bulk of the ended up offshore. What does this mean for our media and the onshore ad business?
29:54 Big spending blew a huge hole in the Chatham Islands council’s budget, prompting its high profile boss to quit his role and its expensively-renovated house. But there was no news outlet there to expose it until it was too late.
Guests: Alex Radford, chair of IMANZ and media agency D3; Jonathan Milne, editor of Newsroom Pro.
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