Listener Favorites: Paul Jarvis | The Power of Wanting Less and Staying Small
The Unmistakable Creative Podcast
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How to Measure Your Success on Your Own Terms
Paul Saffo: Too often businesses forget about their current audience, the people who are already listening, buying and engaging. These should be the most important people in your business, you know, far more so than anyone you wish you were reaching. He says he's always focused on retention over acquisition for his own podcast; it gives him a direct connection to his listeners. Saffos: I think that every opportunity has like an obligation at the end of it because it just has a prettier positioning.
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