Bret Taylor on starting Sierra after Salesforce

In an era where competition among rivals can quickly veer towards consolidation into giants, founders and entrepreneurs can struggle to align their vision with strategy while also scaling for growth.

This is the full audio from a session at the Annual Meeting 2026 in Davos. Watch it here: https://www.weforum.org/meetings/world-economic-forum-annual-meeting-2026/sessions/what-it-takes-to-build/

Speakers:

Steven Bartlett, Entrepreneur, Investor, Host of Diary of a CEO podcast

Jessica Lessin, Editor-in-Chief and Founder, The Information

Bret Taylor, Chief Executive Officer, Sierra

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