1011 - Euro Disney PR Project
Sleep With Me
00:00
The Final Push by the P R Staff
The final and most important part of the p r plan involved publicity surrounding the opening of the park. The two days before opening day would be dedicated solely for the media. 17 tractor trailers brought the replica of sleeping beauties castle to 20 european capitals, where it was erected in town squares. An ambassador was chosen from the cast members and immediately tended attended to their duties. Disney used the history of its company and theme parks to establish credibility. Channels, major media and word o mouth were used most capability of the audience.
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