186 - Marketing in the Attribution-Free Zone | Dave Gerhardt
GTM Live
00:00
How Do You Hit Your Revenue Goals?
Chris: You talk a lot about balancing the short term in the long term. One of the things that i've been pushing people to think about when they think about these concepts is that all the things that just mentioned, social networks, communities, content, podcast,. All those things should be considered extra when you think about whether or not you're hitting your goals. And so it's like, how do you hit your goals first, using channels like conversion rade optimization, or media or other things like that? Then once you're at a place where you can generate predictable pipe line every month or every quarter, then you can start focusing on, how do we get this podcast that's
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