#238 - Playbook Special: Cold Calling
30 Minutes to President's Club | No-Nonsense Sales
00:00
Effective Openers for Cold Calls
They discuss different openers for cold calling, including the permission-based opener and the 'heard the name tossed around' opener. They emphasize the importance of weaving context and addressing the customer's problems instead of leading with a value proposition.
Play episode from 02:04
Transcript
