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I’m re-sharing one of my favorite QBQ! Podcast conversations today with Joe Hamilton, CEO and President of Vortex Optics. Plus a little surprise!
Joe shares the incredible story of building Vortex from a small trade show tent into the largest sport optics company in the world—and how personal accountability, consistency, and service shaped that journey along the way.
What I love about this conversation is how practical it is. We talk about leadership, culture, customer experience, family life, and the simple QBQ question:
“What can I do to make this better?”
Joe also shares why he’s given away hundreds of copies of QBQ! over the years and why he believes these principles are timeless.
Surprise! I added in a short segment from our original conversation that didn’t make the first release. It's one of my favorite parts of an interview yet, all about repetition, timeless wisdom, and why we all need reminders.
I think this episode is worth another listen. I hope you enjoy it.
Thanks for joining us today!
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