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Episode 162: Designing for Behavior Change with Amy Bucher

UI Breakfast: UI/UX Design and Product Strategy

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Is There a Difference Between Free Trials and Premiums?

Aps and web sites need to be more realistic about what they expect from their users. Creating trust is an important step that people overlook all the time, he says. But over promising tends tissue pe it doesn't work - it backfires ultimately. The way you outline your expectations can make a big difference in whether someone signs up or not.

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