036 - UXing in the Dark, Finding the Light
The UX Level-Up
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The Importance of Data in E-Commerce
I was working on a really complex e-commerce project for NAPA Auto Parts. I would often end up moving UI around without a full understanding of the business rules. And over and over again, I just, I was designing in the dark. It felt like I had this dim, finicky flashlight that never seemed to give me the big picture.
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