How many bad customer experiences does it take before someone walks away for good? In my conversation with Amitha Pulijala, we explore why the answer might be fewer than most businesses are prepared for, and what that means for anyone investing in AI-powered customer experience.

New research from Cyara reveals a stark reality. Twenty-eight percent of consumers will abandon a brand after just one poor interaction, and nearly half will do the same after only two or three. That leaves very little room for error at a time when more organizations are introducing AI into customer journeys, often at speed and at scale.

Amitha, who leads product strategy in the AI and CX space, brings a grounded perspective shaped by years of working with large enterprises and complex contact center environments. What stood out in our discussion is how the real challenge is no longer about whether AI can handle customer interactions. In many cases, it already can. The issue is whether customers trust it enough to let it try.

We unpack the growing perception gap: 73 percent of consumers still believe human agents resolve issues faster, even though AI systems can deliver near-instant responses. That disconnect often comes down to past experiences, from bots that fail to understand context to systems that trap users in frustrating loops with no clear way out. There is also a clear line that customers draw around where AI belongs.

Routine, high-volume tasks such as password resets or appointment confirmations are widely accepted. But when conversations shift toward financial security, healthcare, or legal advice, expectations change. People want human judgment involved and reassurance that the outcome is reliable.

What makes this conversation particularly relevant is the generational divide shaping expectations. Younger users are far more open to AI-led interactions, provided they work seamlessly. Older generations remain more cautious, often preferring the certainty of speaking with a human. That creates a design challenge for businesses trying to serve everyone without alienating anyone.

Throughout the episode, Amitha emphasizes that trust is built through experience, not intention. That means testing AI systems in real-world conditions, monitoring how they perform over time, and ensuring that when things do go wrong, the transition to a human feels smooth and informed rather than abrupt and frustrating.

This is not a conversation about replacing humans with machines. It is about understanding where AI can add speed and efficiency, where it should support human agents, and where it should step back entirely. The organizations getting this balance right are not the ones deploying AI the fastest, but the ones validating it most carefully before customers ever see it.

As businesses race to embed AI at every touchpoint, a bigger question emerges. Are we building systems that customers actually trust, or are we creating new points of friction that push them away?

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