CX Marketing Hire

Customer marketing is probably how they're trying to frame up the responsibilities And I guess their case is reduced churn. What was the last one user adoption? Yeah Yeah, and then it's also like again I think we talked about this on the ABM one Which is why like love back and forth here because there's like a lot of layers to this right Like when you say like increased user adoption is it the total number of users that hit a stage like PQL or is it the percentage of People that sign up for a free trial that convert into a PQL Is it a volume metric or is it an efficiency metric? It changes what you do because if we're talking our poo here