RV E46 - Enterprise Demand for Product-Led Growth (PLG) | Interview with Kyle Poyar
GTM Live
00:00
The Biggest Change in B2B Search
The big shift is that B2B buyers trust what their peers say more than other sources of information. Over the past three years dramatically happened before COVID, but it's been dramatically accelerated by COVID. People still make the search but now they just have tons of different avenues To make the search many of which they trust more than the results they get Google.
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