Inbound Marketing - How Do You Do It?

Chris: I think you've kind of talked a lot about what I think is inbound, right? Focusing on a few opportunities, maybe hitting them hard, content, maybe some channels such as LinkedIn. But in terms of if you were setting up an organizational capability, how would you look at it from a people perspective? You get some thoughts on how you would do that from an organization. Yeah, hey guys, appreciate the time and what you guys are doing here.