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Problem Proliferation: A Clever Way to Say "Find the Customer's Pain"

The Advanced Selling Podcast

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How to Soften Up, but Don't Quit

Paul says salespeople need to learn how to deal with the emotional side of their job. He explains that when a prospect asks for a quotation or propose, we can't close because they have all oour information and we have nothing from them. The more you vault back into sales mode, just aft after the customer prospectos said, i really feel if i don't get this problem solved, i'm no sure i're going to have a job in the next, in the next year,. You've got to find out where that becomes emotional. And number four, when they finally tell you how this is affecting them personally, do not sell. We would like to see these skills practised

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