#22: Dealing with uncertainty
The Academic Imperfectionist
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How to Cope With Uncertainty
People were willing to pay twice as much to avoid a nasty come, an electric shock that would happen in ten years. And conversely, experiencing a nice outcome, a kiss from their favourite movie star, was twice as valuable if it was due to happen in a few days. This tells us that when we think about nice outcomes and nasty outcomes, what makes them nice or nasty is not merely the outcome itself. The way we feel when we anticipate the outcome is also important. We imaginatively struct the experience of that outcome, which makes us feel good. When we experience a nasty outcome, we imagine experiencing that, and that makes us feel bad. There are a few things we can learn
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