RV E50 - The Power of an Experimental Mindset in Marketing | Bitesize B2B Marketing with Stephen White
GTM Live
00:00
The Benefits of Self-Reported Attribution for Demand Creation
Self-reported attribution is a free easy to implement rev one type of demand creation attribution and then from there you can add on qualitative customer insights. Most B2B companies don't want to be doing lead gen activities all the time to feed SDRs if you want to change that type of stuff you must adjust the measurement model. We literally take it we the submission comes in we push it into our company slack channel every single person in our company has access to the slack channel and everybody knows what's driving demand right now.
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