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Ep. 472: Silence with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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The Power of Silence

Silence Please has proven to be the most popular theme in Finland's rebranding. One of the marketing experts said it quite clearly: If you want to know yourself, you have to discuss with yourself and be able to talk to yourself. Maybe silence sells because so often we treat it as a tangible thing, like porcelain or crystal, and something delicate and valuable.

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