
Ep. 472: Silence with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
00:00
The Power of Silence
Silence Please has proven to be the most popular theme in Finland's rebranding. One of the marketing experts said it quite clearly: If you want to know yourself, you have to discuss with yourself and be able to talk to yourself. Maybe silence sells because so often we treat it as a tangible thing, like porcelain or crystal, and something delicate and valuable.
Play episode from 18:07
Transcript


