Do They Rank for Any of the Things They're Ranking For?

With brand, they were at around forty k a month traffic cost. Without brand, they're at seven k. So most of the expensive terms are actually around their brand. And what that probably means is that competitors are bidding on them. The trend of traffic kind of stays the same. But what happens to traffic cost? It goes way down. They've got forty one reviews on g two good star in glass door. That's like a higher funnel term, like, no one's going to search that and buy their software. What they should be doing instead is basically a couple of things, getting on this technology advice list.