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Ep. 387: Gabriel Weinberg Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Launch a Self-Published Book in 2014

In 2014, you moved 35,000 copies as a self published author. How do you talk about that process of launching a self published book in 2014? We use the framework from the book really to launch traction. First podcast, believe it or not, were the best channel. Then we focused on email marketing where we gave people kind of a drip campaign.

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