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#324 Tom Bates, EPL and Olympic Sport Psychologist, on How to Compete with Intensity Without Being Tense (Replay)

Way of Champions Podcast

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The Importance of Culture in Coaching

Culture is a defining aspect of an identity for a club. It's about values and beliefs and expectations that the team holds most dear. And we all need to underpin what exactly what that is. I'm absolutely not the most important person in that culture, but I'm head of performance psychology and culture at Aston Villa. We take some time and space together to celebrate and get to know somebody within the club that you really wouldn't come across day to day on a day to day basis,. But when we gain that appreciation for what we do and how we help the club move forward, I think it's very important. The Welsh identity was formed by the national side. What does that really

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