Intro

Get our AI Adoption playbook to redesign your business with AI: https://clickhubspot.com/kfwm

Ep. 407

Did you know that 84% of people surveyed have never used AI?

Kipp and Kieran dive into why the biggest threat to your business isn’t the competition or the economy—it’s your own inability to integrate AI, and how closing the gap between potential and reality is the key to outsized growth. Learn more on why new AI models aren’t the game-changer you think, what most businesses get wrong when adopting AI, and the practical steps you can take to redesign your workflows and build an AI-native company.

Mentions

• OpenAI https://openai.com/

• Perplexity https://www.perplexity.ai/

• ChatGPT https://chatgpt.com/

• Claude https://claude.ai/

• Google DeepMind https://deepmind.google/

• Loom https://www.loom.com/

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

• [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.