Introducing Holly Shelton and Aura's focus

Oura said it is acquiring Helsinki-based Doublepoint Technologies Oy, which specializes in technology that allows users to control wearable devices with small hand movements using a combination of artificial intelligence and biometric data. The purchase will guide future versions of Oura’s smart rings, where hand gestures could play a central role to the experience, along with possibly voice control. 

Holly Shelton, Oura Chief Product Officer, speaks on why most health technology was not designed with women’s bodies in mind and why is it so important to build health products specifically for women?

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