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Ep. 727: Tero Isokauppila Interview with Michael Covel on Trend Following Radio

Michael Covel's Trend Following

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How to Launch a New Thing in 2015

Mushroom coffee was created because it tastes like coffee. Instead of trying to build a new habit started looking at why are not people using mushrooms and why isn't that a thing? One of them was flavor they taste very earthy. They don't taste like portobello but they taste more like black tea.

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