What Determines the CPM?

The key with the clips like even a lot of the micro clips that we put out from our episode, they're always longer than 10 minutes or at 10 minutes because then you could put multiple ads in. So it makes a big difference if you have three ads in the video as opposed to having one ad in the video. And also to touch upon what determines the CPM, it's not necessarily only when the content is clean, but that definitely is a big indicator. Like if you're swearing, cutting, you're talking about some vulgar stuff. It's probably going to get demonetized.