The Impact of Social Media on Business Growth and Marketing Strategies

Graham & Angus interview Johnny Lye, the 20-year-old founder of the performance-enhancing supplement company, Ovrload.

This is an extraordinary story of an 18-year-old sports enthusiast who decided not to go to university. Instead, he founded a consumer company. With self-belief, passion, and resilience he now sells hundreds of thousands of bags of Creatine/electrolyte gummies each month, under the ‘Crealyte’ brand. The team’s TikTok and Instagram marketing has become a viral sensation. 26 year old Angus & 56 year old Graham were blown away by this motivational character.

Also available on our YouTube channel.