Intro

Sam pulls back the curtain on her biggest launch ever — $500K in revenue in just four days. She's sharing the real numbers: 11,000 webinar registrants, a 5% conversion rate, and exactly what she spent on ads to get there. But this isn't just a brag fest — Sam gets honest about what's actually behind a launch like this, why you can't just copy someone else's formula, and what entrepreneurs at every stage can take away and apply to their own business.

Whether you're planning your first launch or looking to scale, this episode is packed with practical strategy on webinars, email list marketing, buyer objections, and building an online business that actually converts.

In this episode, you'll hear…

1. The actual stats from my $500K launch — including webinar registrations, show-up rates, conversion percentages, and ad spend (yes, I'm sharing the numbers)
2. Why I switched from three live webinars down to one — and how it actually increased my results
3. The "show up" email strategy I use to get more people to attend the webinar live (and why it works way better than a basic reminder)
4. How I think about Meta ads as their own social channel — and when you should (and absolutely should not) start running ads
5. The three main buyer objections I prepare for in every launch — and how I use testimonials to overcome each one

Click here to find the full show notes and transcript for this episode.

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