In this special edition of Boardroom Talks, Steve Stoute continues his wide-ranging conversation with Rich Kleiman on culture, music, and the new rules of influence in business. From the cultural impact of Kim Kardashian and SKIMS, Beyoncé’s blueprint for ownership and artistry, Rihanna’s empire with Fenty, and Hailey Bieber redefining beauty with Rhode, to Brent Faiyaz’s rise as a “pure artist” operating outside the traditional machine, the conversation explores how today’s biggest names are reshaping what power looks like in entertainment and branding. Stoute and Kleiman also break down the evolving financial model of music streaming, why major labels are starting to function more like indie operations, and how the role of a great CMO has shifted from marketing products to building culture itself.