Introduction

Chris Walker and Megan Bowen brought the Demand Gen Live community back last night to discuss where marketers get their information and the harm of over-relying on technology and ditching the fundamentals. The community members came on the show live to share where they get their information about marketing strategy and tactics, as well as reputable vendors. Chris dove into why marketers don't always need more budget, but instead need to often reevaluate and reallocate. They talked through word-of-mouth marketing and strategies to help target buyers discover content and develop brand affinity.

MJ Peters, VP of Growth at Refine Labs, is hosting a Marketing Throwdown on Conferences on Thursday September 9th at 12pm EDT. Register here to attend.