The Next Wave Of Content Marketing for B2B w/Joe Pulizzi
B2B Growth
00:00
B2B Revenue Streams - What's Next?
I find that it's usually the revenue that gets people in trouble when especially B2B, right? Because they're trying to extract value so quickly. I think that once you so take your customer out of it for a second and say we're trying to build a community, everything changes. And just instead of just this is the KPI, which might be an initial hypothesis, but what's next?
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Transcript
