Costs and downsides of personal branding

Chris outlines the time commitment, uncertain ROI, and long payoff timelines of building a brand.

Play episode from 08:27

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Transcript

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Transcript

Episode notes

In this continuation of their dialogue, Chris Do and Matt Essam tackle the confusing distinctions between having a personal reputation and building a true personal brand . Many creative professionals experience internal resistance when considering a personal brand, often fearing the required effort or doubting the return on investment . Chris breaks down why audience size does not inherently equal income and reveals the unique advantages of a strong personal brand, such as the ability to jump verticals and command higher value . Listeners will walk away with a clear framework to determine if they are ready to commit to the long-term work of discovering and amplifying who they truly are.

Timestamps:

(00:00) - Intro

(01:02) - Content strategy and sharing

(02:02) - Audience size versus income

(04:02) - Reputation versus personal brand

(06:09) - Industry positioning and jumping verticals

(08:26) - Disadvantages of personal branding

(08:50) - Social media as the new resume

(11:53) - Resistance as a sign of purpose

(15:53) - Overcoming the fear of pursuing art

(18:27) - Becoming more of yourself

Listen to the first part of this episode with Matt Essam: