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The Business of Healthcare Podcast, Episode 93: Understanding Cash-Based Physical Therapy Businesses

The Business of Healthcare Podcast

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Payment Structure and Personalized Care in Physical Therapy

This chapter explores the payment structure for patients seeking physical therapy, with a focus on the preference for cash payments and the option of filing insurance claims. It delves into the idea of the mission versus the margin, questioning the value of spending more time working with patients for better outcomes. The chapter also discusses the importance of personalized care and how rushing through treatment can dehumanize patients.

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